Step inside a virtual gallery to see up close the iconic art piece, Figures Schématiques, and learn more about the Les Automatistes movement.
Created for global art market leader Heffel Fine Art Auction House, this virtual reality experience was launched to coincide with the sale of Paul-Émile Borduas’ Figures Schématiques in May 2018 and provided international buyers a unique opportunity to see and experience the painting prior to the sale.
The team created a virtual gallery which allows the user to enter a fully CGI rendered gallery space, where they can view the iconic painting. Using a combinination of cutting-edge CG graphics and real images of the world-famous painting, audiences are able to explore the painting in detail and learn more about the artist , Bordaus and the Les Automatistes, a group of Québécois artists from Montreal, Canada to which he belonged.
The film was translated into seven different languages to reach Heffel’s large demographic of global buyers.