Created for global art market leader Heffel Fine Art Auction House, this virtual reality experience was launched to coincide with the sale of Paul-Émile Borduas’ Figures Schématiques in May 2018 and provided international buyers a unique opportunity to see and experience the painting prior to the sale.
The team created a virtual gallery which allows the user to enter a fully CGI rendered gallery space, where they can view the iconic painting. Using a combination of cutting-edge CG graphics and real images of the world-famous painting, audiences are able to explore the painting in detail and learn more about the artist, Bordaus and the Les Automatistes, a group of Québécois artists from Montreal, Canada to which he belonged.
The film was translated into seven different languages to reach Heffel’s large demographic of global buyers.
SPECIAL THANKS TO
Professor François Marc Gagnon
Atlantic Productions is one of the world’s leading factual production companies whose TV and theatrical films have been seen in over 150 countries.
Alchemy are leading the way in creating immersive, narrative led content for mediums like VR, AR, MR and even AI.